CMO to CEO: Ford Australia's chief shares his lessons in reinvention

 Andrew Birkic has no trouble recalling the day of his first interview for a role with the Ford Motor Company of Australia.

“I think I got there an hour early,” Birkic tells CMO. “I drove out to Broadmeadows and sat in my car, got my notes out and read. And I can still remember the day I started, 27 years go, and it really put a smile on my face.”

Since that time, Birkic has held a slew of different roles in marketing, sales, and management with the iconic car marker, both in Australia and internationally, starting with his first as a marketing analyst on the Ford Falcon line. Through each role he has learned the essential skills needed to run a business in a fast-changing industry – skills he is putting to good use now, heading up a team of 2500 automotive experts as Ford’s president and CEO for Australia and New Zealand.

https://www.cmo.com.au/article/687256/cmo-ceo-ford-australia-chief-shares-his-lessons-reinvention/